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APEC Business Spotlight: Teltronics Sells Communications Products to the Asia-Pacific Region

05/19/2011 - 12:20pm

Today is day four of USTR.gov’s profiles of American businesses that can benefit from the work of the Asia-Pacific Economic Cooperation (APEC) forum.

Teltronics, Inc. is a technology manufacturer specializing in communications, alarms management and contract manufacturing. This company provides innovative solutions to enhance the performance of communications and data networks. This enables its customers to increase their revenues, decrease costs, and improve productivity.

Since Teltronics began exporting their communications and alarms management products from their corporate headquarters and state-of-the-art manufacturing facility in Palmetto, Florida, they have placed products in 68 countries throughout the world, including several in the Asia-Pacific region.

Teltronics provides communications equipment to governments such as Brunei Darussalam, the Navy; Army; and other organizations in Chile, hospitals in Singapore and the metro in Taipei. They have exported their alarms management products to South Korea and Okinawa, Japan for the U.S. military. While about 10 percent (and growing) of Teltronics customers are abroad, the company maintains all of their manufacturing within U.S. borders.

“While serving companies worldwide, Teltronics continues to maintain most of our manufacturing in the US , which contributes to the stability of the local economy,” says Ewen Cameron, CEO of Teltronics. “We have invested in facilities that will allow us to expand manufacturing for our existing product lines and accommodate an increase in our contract manufacturing services business.”

Business in countries of the Asia-Pacific region currently account for about 5 percent of Teltronics’ total sales. Senior Vice President of International Sales Richard Begando anticipates these numbers to increase as Teltronics continues to expand their communications product lines to include IP-based paging, intercom, and mass notification.

“The Asia-Pacific Region holds four times more business opportunity than any other region in the world for certain Teltronics products. This is where the growth is. It’s where new businesses are sprouting up and existing businesses from around the world are moving too. Many of them need communications equipment,” said Mr. Begando. “Teltronics customers, as well as the clients in our target markets, are willing to pay a premium over our competitors for the features and capabilities our products offer.”

While the demand for Teltronics’ products in the Asia-Pacific are growing at a fast pace, the company is not able to capture its full business potential in the region because of trade barriers. USTR is working to reduce trade barriers within the APEC region so that businesses can compete on a level playing field.

As Teltronics increases sales to the Asia-Pacific region, the company may need to hire more people to support the increased demand for its technology and manufacturing. Increased demands for its products will lead to the creation and support of well-paying American jobs throughout the company’s supply chain, benefiting communities and workers across the country.