Nevada, February 2010
February 16-17, 2010
4,132 miles total
United States Trade Representative Ron Kirk arrived in Las Vegas, Nevada on Tuesday, February 16, to visit the 2010 Magic Marketplace. MAGIC is the preeminent trade event in the international fashion industry, hosting global buyers from every U.S. state and over 80 countries, including sellers of men's, women's and children's apparel, footwear, accessories and sourcing resources. It was expected that over 90,000 attendees from every state and over 80 countries were present this year representing over 3,500 companies and 4,800 brands. Attendees at MAGIC represent over $195 billion in U.S. consumer apparel sales and Private label marketers with $35 billion in purchasing power.
During his time in Las Vegas, Ambassador Kirk met with leaders of major U.S. brands and retailers and announced a new initiative aimed at helping Haiti recover economically through increased apparel exports. Ambassador Kirk also visited a booth dedicated to manufactures who have factories in Haiti.
Ambassador Kirk also met with Nevada business leaders and green technology innovators, in part to discuss President Obama's new National Export Initiative. USTR's role in this new initiative will focus on removing trade barriers to help American businesses double exports in five years. By increasing exports, American businesses can hire more workers and support well-paying jobs.