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Ambassador Kirk Arrives in Las Vegas, Nevada to Attend MAGIC Marketplace Conference

United States Trade Representative Ron Kirk is in Las Vegas, Nevada to visit the 2010 Magic Marketplace.  MAGIC is the preeminent trade event in the international fashion industry, hosting global buyers from every U.S. state and over 80 countries, including  sellers of men's, women's and children's apparel, footwear, accessories and sourcing resources.  It is expected that over 90,000 attendees from every state and over 80 countries will be present this year representing over 3,500 companies and 4,800 brands.  Attendees at MAGIC represent over $195 billion in U.S. consumer apparel sales and Private label marketers with $35 billion in purchasing power.

During his time in Las Vegas, Ambassador Kirk is meeting with leaders of major U.S. brands and retailers and will announce a new initiative aimed at helping Haiti recover economically through increased apparel exports.  Ambassador Kirk will also visit a booth dedicated to manufacturers who have factories in Haiti.

Ambassador Kirk is also meeting with Nevada business leaders and green technology innovators, in part to discuss President Obama's new National Export Initiative. USTR's role in this new initiative will focus on removing trade barriers to help American businesses double exports in five years. By increasing exports, American businesses can hire more workers and support well-paying jobs.

You can read more about the National Export Initiative and USTR's role here.