The United States and the five member countries of the Southern African 
Customs Union (SACU) -- Botswana, Lesotho, Namibia, South Africa and Swaziland- 
launched negotiations toward a free trade agreement (FTA) in Pretoria, South 
Africa on June 2, 2003. This historic initiative represents an exciting new 
beginning in the growing trade and investment partnership between the United 
States and southern Africa and a tremendous opportunity for all Parties. It will 
be the first U.S. FTA in sub-Saharan Africa and the first time the SACU nations 
have jointly negotiated such an agreement. By building on the success of the 
African Growth and Opportunity Act (AGOA) and creating a comprehensive 
infrastructure for trade and investment, the FTA will bring new hope and 
prosperity to southern Africa and the United States, further drive regional 
growth and development, and provide for a common economic future.
New Opportunities
Free trade with southern Africa is a vital part of the Bush Administration's 
broader effort to drive global trade liberalization, to lower consumer costs, to 
create new commercial opportunities for U.S. companies, farmers and workers in 
fast growing regions of the world, and to draw developing countries into the 
mainstream of the global economy. 
Through an FTA, the United States would gain guaranteed preferential access 
to its largest export market in sub-Saharan Africa – worth more than $2.5 
billion in 2002. An FTA is also an opportunity to level the playing field in 
areas where U.S. exporters were disadvantaged by the European Union's free trade 
agreement with South Africa and to create an environment that enables an 
expanded U.S. trade and investment. Leading U.S. sales to the region include 
machinery, vehicles, aircraft, medical instruments, plastics, chemicals, 
cereals, pharmaceuticals and wood and paper products. U.S. foreign direct 
investment in the SACU countries totaled $2.8 billion in 2000. 
An FTA will also help to forge and advance common objectives in the WTO Doha 
Development Agenda. Bilateral and regional FTA's create valuable competition for 
liberalization. They can serve as laboratories for liberalization and models for 
global negotiations by establishing innovative new disciplines, especially to 
deal with fresher topics on the globalization agenda – such as e-commerce, 
intellectual property in a digital economy, labor and environmental cooperation 
and expanding services trade. 
Building on the Success of AGOA
For southern Africa, the FTA is an opportunity to build on the success of 
AGOA and to move the growing commercial ties between southern Africa and the 
United States from one way preferences to full partnership. The SACU countries 
are leading AGOA beneficiaries, accounting for more than 70 percent of U.S. 
non-fuel imports under this program in 2001. South Africa is the largest 
supplier of non-fuel AGOA goods to the United States. Lesotho is top apparel 
exporter, and Botswana, Namibia, and Swaziland have seen their total exports to 
the U.S. increase by 40 to 75 percent in the last year. These countries have 
seen the positive role that trade can play in promoting economic growth and 
development. Now, they're taking an important step toward deeper commercial 
engagement with the United States. 
Free trade is an opportunity to improve southern Africa's commercial 
competitiveness and to better position the region for success in the U.S. market 
and the global economy. An FTA can also help these countries attract much needed 
new foreign direct investment. International investors prefer access to a large 
and integrated market. Guaranteed duty-free access to the world's largest market 
will further increase the attractiveness of the region as a link in the 
increasingly integrated global supply chain. The FTA can help drive economic 
integration in southern Africa and promote the goals of the New Partnership for 
Africa's Development (NEPAD). It also offers an opportunity to further link 
trade to the region's own economic growth, development and poverty alleviation 
strategies. 
A Partnership for Prosperity
The U.S. is committed to provide the technical assistance necessary for SACU 
to assume the responsibilities of full partnership and to share in the benefits 
of free trade. The United States and SACU have established a special cooperative 
group on trade capacity building specifically for these negotiations, with $2 
million in initial funding from the U.S. Agency for International Development. 
The cooperative group will meet regularly during the negotiations to identify 
needs and swiftly direct technical assistance resources to help SACU countries 
better prepare for and participate in negotiations, implement agreed 
commitments, and take advantage of free trade. This effort builds on the 
longstanding U.S. commitment to trade capacity building in southern Africa and 
across the developing world. The United States is the largest donor of 
trade-related technical assistance, accounting for more than 37 percent of the 
$1.48 billion in global funding in 2001.